Sales 4 - ITC Paydown Failure Rate

Sales 4 - ITC Paydown Failure Rate

ITC Paydown Failure Rate

View the video or read the article below



Here are some details about the ITC tax credit and loans

The Big Picture

Right now, the benefits of the solar loan you’re selling depend on the customer making a giant buydown payment within the first 18 months.
Very few customers are making the payment. 


A Common Combo-Loan

Your System and Pricing (example): For simplicity we’ll use an example with round numbers.

            System Size: 10kW
            Price/watt: $5.00/watt
            Total price: $50,000.00
            Eligible 30% Tax Credit: $15,000

Your Financing (example): If your rate and fees are different, the concepts still apply.

Loan Amount: $50,000.00

Rate: 5.99%

Payments first 18-months:$225


            ---------

Payments after 18-months: $225 (if they buy-down the loan with $15,000 of ITC money)

Payments after 18-months: $322 (if they fail to buy-down the loan)


The most important number above is the monthly payment of $322. There is a big chance that the customer will pay that higher payment for many years to come. 





After 18 Months

The low introductory payments of $225 will only stay at that level if the customer cuts a check for $15,000.




There are a lot of ifs...


There are several reasons why the monthly payment almost always goes up:


The customer likely didn't understand the combo loan in the first place: If the customer truly understands the terms of the combo loan...

Nobody is reminding them of the buy-down: If they remember buydown deadline...

Collecting on the tax credit can be complicated: If they receive the tax credit in the form of a large deposit...

Customer lacks the tax liability to claim the credit: If they have the tax liability...

Some may want to keep the money: ...They still need to write a painful check for $15,000, just to keep their payments from going up. 


 


Side by Side Comparison



The HDM Customer who took out a 20% smaller load, ends up with a $257 monthly payment.
The combo-loan customer who failed to buy-down his loan, faces payments of $322.








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