Sales 5 - HDM Value Proposition

Sales 5 - HDM Value Proposition

HDM Value Proposition for Homeowners

View the video or read the article below



Why should a Homeowner choose HDM?

Value to the Homeowner

No Credit Check Required

HDM has no credit requirements for its Prepaid PPA. It is a one-time payment that a homeowner either pays in cash or by financing.

Finance 15, 20 or 25% less
HDM will fund 15-25% of the installer’s turn-key price. The result for the customer is a 15-25% smaller loan. 

Financing less means a lower monthly payment
The smaller loan that HDM makes possible, also means lower dealer fees (origination fees). That means lower payments and bigger savings.

No need to stress about the tax credit

Oftentimes the ITC results in a lower tax bill, not a big tax return. Homeowners infrequently buy-down their loan with the proceeds. Monetize it now and you’re done.

No surprise payments at month 16 or 18
Solar loan payments are structured to dramatically increase in 16 to 18 months. Do an HDM Prepaid  first, and get a smaller loan with lower payments start to finish. 

Ownership after six years
After six years a homeowner can easily take ownership of the system. This flexibility distinguishes HDM from the other third-party-owned options.

Production guarantee
The quality and output of the system is protected by a production guarantee. If system output falls short, HDM will refund the customer for the kWh’s that weren’t produced. 

System Monitoring
With access to system monitoring on every project, the underwriting team confirms a quality installation is built with output that is meeting expectations.

Insurance
HDM will carry insurance that covers all damage to and theft of HDM's Solar System.

Value to the Salesperson

Beat the Competition with Lower Payments

A smaller loan is a competitive advantage. The customer saves more.


The Customer and Installer Win

HDM pays 15, 20 or 25%; the customer pays between 75-85%. The customer gets a discount without you lowering your price. 


Simplify by Skipping the ITC

Financing solar projects is confusing with the ITC. With HDM, the customer saves now and is done with it.









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